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Lori Hoffman

Lori Hoffman

Ethical Real Estate for Life’s Biggest Crossroads.

Before becoming a real estate agent, I built my career as a Creative Director and marketing strategist for Santa Barbara advertising agencies and Fortune 500 clients. That background became the foundation of Santa Barbara Historic Homes — a brand I co-founded in 2004 and built from the ground up, blending historic home expertise with high-impact visual storytelling and strategy.

My marketing-led approach, combined with hands-on knowledge of design, project management, and residential remodels, helps clients improve both form and function, maximizing their home’s value and appeal. From pitch to closing, I bring a designer’s eye, a strategist’s mind, and a fiduciary’s integrity to every transaction.

Over the years, I’ve pioneered marketing strategies and brand positioning techniques that others in the industry have quietly adopted — without ever cutting corners to do it. I’ve maintained a spotless track record while helping clients move through some of life’s most delicate transitions with dignity, discretion, and strength.

Today, I specialize in working with older adults and families planning for the future—many of whom are navigating the emotional and financial complexity of leaving a legacy for the next generation. Whether it’s downsizing, transferring wealth through real estate, or selling the cherished family home, I help clients to protect what matters most and pass it on with intention.

Legacy, to me, isn’t just what you build — it’s what endures.
I’ve built mine on integrity, and I help others build theirs the same way.

M. & K. Stone
N. & E. Hawes
R. Fribley
WHAT MY CLIENTS SAY

We really appreciate all you did for us. Once we found a house we liked, you were very efficient in closing the deal. You kept everything on track during the timeline and let nothing slip by. We are very happy in our new home and are looking forward to a baby on the way. Best wishes.

— M. & K. Stone

WHAT MY CLIENTS SAY

We are so happy with your service. We felt you worked extremely hard on our behalf to meet our needs. You went above and beyond what the average realtor considers as their duty, treating us like you really cared about the outcome for us. You put our needs first, all the way. We can’t think of anything we’d have you do different.

— N. & E. Hawes

WHAT MY CLIENTS SAY

You are extremely thoughtful and professional. I appreciated your thorough, comprehensive approach and realistic grasp of the market. You not only helped me get what I wanted for my old house, and you helped me find the perfect replacement. I would recommend you to anyone wanting to buy or sell a home. Your services were greatly appreciated!

— R. Fribley

Work

Lori’s reputation for exceptional service, discretion, and uncompromising integrity is at the heart of every transaction. With experience cultivated from almost 20 years of real estate transactions, both as an agent and investor, Lori brings her passion, market knowledge, and unmatched work ethic to each transaction.