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Lori Hoffman

Lori Hoffman

Seniors Real Estate Advisor, Lifestyle & Legacy Strategist

Know Me

Santa Barbara is a great place to live and work, which is why Lori Hoffman chose to call it home over 30 years ago. With roots in Brentwood and Beverly Hills, Lori settled in here in 1983. After her undergraduate work in Architectural and Landscape Design at the University of Oregon, she arrived in Santa Barbara to earn her Bachelor's in Commercial Photography at Brooks Institute, graduating in 1985. Her path morphed into a career as an Advertising Creative Director, a move that landed her key corporate and government marketing contracts which she served for many years.
­Real estate is at the heart of Lori’s life. With her family’s rental properties, Lori grew up immersed in real estate development, sales, property, and asset management. In 2003, she earned her real estate license, along with several accreditations, while acquiring rental properties of her own. Combined with her background in landscape and architectural design you can see why her clients choose her for their buying and selling needs: Lori’s real estate expertise can help you turn any home into a castle.
Before Keller Williams, Lori was part of the Berkshire Hathaway family, formerly, Prudential California Realty. There she established Santa Barbara Historic Homes, focusing on this unique market for over 11 years. Today, she helps first-time home buyers, families, and seniors find their next home. As a Realtor with Keller Williams, Lori’s network includes 200,000 Realtor Associates with 1,100 affiliate offices worldwide-- No matter where you want to go, she’ll be able to help you get there.
As a member of the Santa Barbara Rotary Club, Lori Hoffman has chaired holiday fundraisers, while also volunteering for various events like the Santa Barbara Blood Drive and Recording for the Blind. Additionally, she has volunteered over the years at a variety of other organizations throughout Santa Barbara including the Santa Barbara Historic Museum, Direct Relief International, the Assistance League of Southern California, and the National Association of Women Business Owners. After a hiatus, Lori is excited to serve Rotary once again, along with her other memberships at the Santa Barbara Club and the Santa Barbara Woman’s Club.
A passionate outdoor, travel, food, and wine enthusiast, when Lori Hoffman isn’t in the office or volunteering, you’ll often find her on a local trail, at the beach, or at one of our restaurants, or theatres, enjoying time with friends and family.
  • Full-time real estate professional.
  • Certified Seniors Real Estate Specialist (SRES).
  • Pricing Strategy Advisor (PSA).
  • Accredited Buyer’s Representative (ABR).
  • Graduate Realtor® Institute (GRI).
  • Former member American Society of Interior Design (ASID).
M. & K. Stone
N. & E. Hawes
R. Fribley

We really appreciate all you did for us. Once we found a house we liked, you were very efficient in closing the deal. You kept everything on track during the timeline and let nothing slip by. We are very happy in our new home and are looking forward to a baby on the way. Best wishes.

— M. & K. Stone


We are so happy with your service. We felt you worked extremely hard on our behalf to meet our needs. You went above and beyond what the average realtor considers as their duty, treating us like you really cared about the outcome for us. You put our needs first, all the way. We can’t think of anything we’d have you do different.

— N. & E. Hawes


You are extremely thoughtful and professional. I appreciated your thorough, comprehensive approach and realistic grasp of the market. You not only helped me get what I wanted for my old house, and you helped me find the perfect replacement. I would recommend you to anyone wanting to buy or sell a home. Your services were greatly appreciated!

— R. Fribley


Lori’s reputation for exceptional service, discretion, and uncompromising integrity is at the heart of every transaction. With experience cultivated from almost 20 years of real estate transactions, both as an agent and investor, Lori brings her passion, market knowledge, and unmatched work ethic to each transaction.